1. Which of the following are avenues for film distribution?
a. theatrical release
b. television release
c. DVD release
d. all of the above
2. Advertising a movie as a vehicle for one or more well-known
actors uses what is known as:
a. ancillary products
b. the star system
c. repeat viewers
d. none of the above
3. In the current U.S. ratings system, a rating of
"R" means:
a. persons under the
age of seventeen are not admitted
b. parental guidance
is suggested
c. general audiences
d. persons under the age of
seventeen must be accompanied by an adult
4. In the early twentieth century, short movies were often
displayed in small, noisy storefronts called:
a. drive-ins
b. nickelodeons
c. movie palaces
d. megaplexes
5. Identifying an audience in order to bring a film to its
attention is the process of:
a. production
b. marketing
c. distribution
d. none of the above
6. Identification refers to:
a. a complex process by which we
empathize with characters and actions
b. the ability to
recognize actors
c. the ability to
recognize movie genres
d. none of the above
7. The specific time a movie is released for public viewing
in certain locations is referred to as:
a. second release
b. distribution timing
c. block booking
d. high concept
8. Word-of-mouth exchanges about movies can take the form
of:
a. fan magazines
b. promotional Web
sites
c. conversations
d. all of the above
9. Movies that feature action sequences, big-name movie
stars, and advanced special effects are called:
a. art films
b. B pictures
c. blockbusters
d. none of the above
10. All of these describe a film release strategy EXCEPT:
a. limited release
b. saturated release
c. safe release
d. platforming
11. A distributor's primary function is:
a. to oversee the
film production process
b. to acquire rights to a movie
and make it available to audiences
c. to write the
screenplay for a film
d. none of the above
12. All of the following involve technological conditions of
movie exhibition EXCEPT:
a. DVD players
b. 3-D movies
c. high concept
d. drive-in theaters
13. Film exhibition as leisure time assumes:
a. that movies are a
means of acquiring information and knowledge
b. that movies are an enjoyment
associated with play and pleasure
c. that movies should
be seen in a classroom
d. none of the above
14. Bringing a film to the attention of a potential audience
using television, billboards, film trailers, and print ads is known as:
a. textual novelty
b. an ancillary
product
c. advertising
d. cultural promotion
15. A preview of a few scenes from a film shown in a theater
before the main attraction is called a:
a. theatrical trailer
b. blockbuster
c. picture
d. none of the above
16. Platforming is a film release strategy that:
a. releases a movie
on as many screens as possible immediately
b. only allows a
theater to show a popular film if it also shows a less popular film from the
same studio or distributor
c. releases a film in gradually
widening markets to allow it to slowly build its reputation based on reviews and word of mouth
d. releases a movie
only to select major cities
17. The process whereby we judge and approve of movies
according to the values of our particular age group, cultural background, or
some other social determinant is called:
a. textual novelty
b. sociology of taste
c. rating systems
d. none of the above
18. Movies are typically distributed with an eye towards
reaching specific _________, which are composed of viewers who would most
likely want to see a particular film.
a. target audiences
b. theaters
c. cities
d. none of the above
19. The pan-and-scan process is a process for:
a. greater realism
b. allowing the film image to
fit the television format
c. the timing of
exhibition
d. none of the above
20. Film production refers to:
a. the advertising of
a movie
b. the industrial stages that
contribute to the construction of a finished movie
c. making a movie
available to theaters or networks for audiences to view
d. academic or
artistic accounts that discuss and value certain films
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